For several years, EuroAm has been committed to help find a practical solution to address Africa's growing backlog of affordable housing. Two main criteria were identified, namely the provision of a quality top-structure and affordable financing.

EuroAm first identified a mass-delivery system (see Building Blocks), then solved the more difficult task of identifying ways of providing cost-effective financing arrangements with its bankers (see Solid Investment). EuroAm’s point of departure was to address the basic needs of the community and look at the development holistically, considering the availability of health services, educational facilities, economic opportunities, transportation, security and social amenities.

In all its developments, EuroAm will adopt a facilitatory role to stimulate community building, local commercial and industrial development.

The EuroAm Housing Concept can be applied to any project that meets the criteria as set out in EuroAm's Mission Statement and Objectives.

EuroAm engages with a number of financial institutions, banks, trusts, and legal firms, all specializing in cross border international financing, often with the International Moneary Fund (IMF) being involved, where Sovereign guarantees/debt is involved in creating a bankable guarantee to be utilized in a financial transaction.

In order to maximize cost efficiency and mass-delivery techniques, larger projects, ideally in a contiguous area, are preferable for consideration not only from a cost point of view but also because of the greater development impact on a given community.